Business adviser to owner-managers and senior teams · In person or online
Big decisions are easier with someone who's made them before.

I’m Trevor Shanley. I spent 27 years building and running my own business. Now I work alongside owner-managers, directors and senior management teams.
- Clarity on what matters
- Accountability to follow through
- Growth with purpose

Who I work with
Built for owner-managed businesses.
If this sounds like you and your business, we should talk.
Who
Owner-managers, directors and senior management teams
Size
Established small and medium-sized businesses
Stage
Growing, stuck, or planning what comes next
Where
Anywhere in the UK, in person or online
Sound familiar?
Running a business can feel relentless. It doesn't have to feel lonely.
Better decisions and consistent focus drive progress far more than working harder. That’s where I come in.

- Struggling to balance big goals with everyday tasks
- Putting off decisions because of fear or uncertainty
- Growing, but unsure what the next steps should be
- Too immersed in the business to see the bigger picture
- A strong team that isn't pulling in the same direction
- Thinking about an exit, but unsure where to begin
How I help
Coach and consultant in one, shaped around you.
Clarity
Step back from the day-to-day and see the bigger picture. Together we turn big ambitions into clear priorities.
You getClear priorities and a plan you actually believe in.
Accountability
Someone in your corner who makes sure the important things get done, with honest challenge and steady momentum.
You getRegular check-ins that keep you moving.
Growth
Practical strategy on pricing, people, processes and performance, from someone who has taken a business from start-up to exit.
You getPractical advice you can act on, not theory.
Ways to work together
Three ways to work together.
You can move between them as your needs change.

01
A trusted adviser alongside you, with regular accountability and honest challenge on the big decisions.

02
Hands-on help with one specific challenge or decision, with a clear scope and outcome.

03
Getting the business, and yourself, ready to sell or step back, at a pace that suits you.

Been there, done it
Real experience, not textbook theory.
At 15 I was an apprentice electrician in Burnley. At 20 I started my first business. In 1994 I founded Alert Fire & Security Ltd from a spare bedroom, grew it into an award-winning business with a large base of contracted customers, and in 2021 I successfully exited.
Accredited and audited
Alert held NACOSS Gold, BAFE SP203 and BSIA accreditations, so governance, compliance and audits are second nature.
Leadership beyond Alert
Chair of Fulledge Colts FC and a former charity trustee. Board work, done for a cause rather than a profit.
Confidential, always
Your name will never appear on this website. Neither will anyone else’s. That’s why you won’t find client logos or testimonials here.
Start a conversation
What would clarity change for you?
Tell me a little about your business and what’s on your mind. I’ll reply personally, and we’ll arrange a confidential conversation over a call or a brew.
- Confidential
- No obligation
- No long-term contracts
I’ll only use your details to reply to your enquiry. See my privacy policy.